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About me: Hi, I’m Brad. I’m a content creator who believes the most compelling campaigns happen at the intersection of imagination and hard data. I specialize in bridging the gap between creative execution and technical analysis to drive measurable business results. My background is a bit of a melting pot. From Canada to the USA, I've lived all over North America and lived many walks of life. I am uniquely wired to see both the big-picture vision and the finest details.

Whether I’m developing a comprehensive brand identity from the ground up or diving deep into SEO and social metrics, I thrive on balancing the art of engaging storytelling with the science of data analytics. With technical proficiency across Meta, TikTok, and Google Ads, I know how to optimize campaigns to ensure they reach the exact right audience. Guided by an unwavering commitment to ethical marketing and user privacy, my goal is to help brands tell their authentic stories with undeniable impact.